Bruni’s Inner Circle gives you access to the benefits you deserve
From early access to collections to surprise rewards and exclusive invitations.
The Muse
Total amount spent
$1-$299
The ones who inspire. Our starting point of style.
- Early sale access.
- Early access to new arrivals.
The Trendsetter
Total amount spent
$300-$999
The ones who inspire. Our starting point of style.
- Early sale access.
- Early access to new arrivals.
- 10% birthday discount.
- VIP customer service.
- Surprise rewards.
The Icon
Total amount spent
$1,000-$4,999
The ones who inspire. Our starting point of style.
- Early sale access.
- Early access to new arrivals.
- 15% birthday discount.
- VIP customer service.
- Surprise rewards.
- Invites to exclusive events.
The Legend
Total amount spent
$5,000+
The ones who inspire. Our starting point of style.
- Early sale access.
- Early access to new arrivals.
- 20% birthday discount.
- VIP customer service.
- Surprise rewards.
- Invites to exclusive events.
Frequently asked questions
You don’t need to sign up anywhere. With your first purchase at Bruni, you automatically enter the Inner Circle.
Your tier is based on your lifetime spend at Bruni. Every purchase you’ve ever made counts toward your status.
Each tier unlocks more perks: early access to sales and new arrivals, birthday rewards, surprise perks, VIP customer service, and even exclusive event invitations.
As soon as your lifetime spend crosses the threshold of the next tier, your account updates automatically, your new benefits unlock, and you will receive an email notification.
Yes. Refunded or canceled purchases are deducted from your lifetime spend.
No. Since your tier is based on lifetime spend, once you reach a tier you keep it, unless refunds bring your total below that threshold.
Add your birth date to your account, and you’ll receive an email with your special discount code near your birthday anniversary.
Not usually. Birthday rewards and Inner Circle perks cannot be combined with other discounts, unless we state otherwise.
Reach out to us at info@brunishop.com and our team will be happy to help.
Terms and Conditions
1. Program Eligibility: Bruni’s Inner Circle (“the Program”) is a free loyalty program offered by Bruni. Membership is available to individuals with a valid customer account. By participating, you agree to these Terms & Conditions, along with Bruni’s Privacy Policy and Website Terms of Use.
2. Tier Calculation: Tiers are based on your lifetime net spend at Bruni. Net spend means the total amount of qualifying purchases after discounts, excluding shipping, taxes, gift cards, and refunded or canceled orders. Purchases made prior to the launch of the Program are included in your lifetime spend.
3. Tier Benefits: Each tier provides specific benefits, which may include early access to sales and new arrivals, birthday discounts, surprise rewards, VIP customer service, and invitations to exclusive events. Benefits vary by tier and are subject to change at any time.
4. Tier Updates: Your tier is updated automatically when your lifetime spend qualifies you for the next level. Please allow up to 24 hours for updates to reflect in your account.
5. Birthday Rewards: Birthday rewards are issued as discount codes and are valid only during your birthday month. To be eligible, your birth date must be added to your account at least 30 days before the start of your birthday month. Rewards are limited to one per member, per year, and are non-transferable.
6. Combining Discounts: Unless otherwise stated, Inner Circle rewards, including birthday discounts and surprise perks, cannot be combined with other promotions, applied to gift cards, or used retroactively on past purchases.
7. Early Access & Events: Early access benefits do not guarantee product availability. Invitations to exclusive events are limited, personal, non-transferable, and may require RSVP by stated deadlines.
8. Program Changes & Termination: Bruni reserves the right to modify, suspend, or terminate the Program, including tiers, thresholds, or benefits, at any time without prior notice, where permitted by law. In the event of termination, benefits not yet redeemed may be forfeited.
9. Fraud & Misuse: Bruni may revoke membership or benefits if it determines, at its discretion, that a member has engaged in fraud, abuse, or violations of these Terms & Conditions.
10. Contact: For questions regarding the Program, please contact us at info@brunishop.com.